MAHSURI INTERNATIONAL EXHIBITION CENTRE
The Mahsuri International Exhibition Centre (MIEC) is Langkawi’s largest convention and exhibition centre, covering an area of approximately 17,400 square metres.
MIEC is host to the world-famous Langkawi International Maritime and Aerospace Exhibition (LIMA) that is held every two years, with the next one taking place in 2019. Apart from that, it also has the honour of hosting the upcoming and much-awaited PATA Travel Mart 2018 event taking place from 12th to 14th September 2018.
What is PATA Travel Mart?
PATA Travel Mart (PTM) is Asia-Pacific’s premier travel exhibition that helps connect organisations in the travel and tourism industry. It aims to help their members make better business decisions, as well as promote the sustainable development of the travel and tourism industry. This annual event is organised by PATA, the Pacific Asia Travel Association, an internationally acclaimed non-profit membership association dedicated to the responsible travel and tourism expansion in the Asia-Pacific region. Members of PATA include 95 official government, state and city tourism bodies, 72 educational institutions, 108 hospitality organisations, thousands of travel professionals and hundreds of travel industry companies.
PTM 2018 Programme
Every year, PTM offers travel industry training and business development sessions for the latest insights in the travel market. Highlights of the 2018 programme include learning how to make your travel company tech-smart, a session that discusses how to integrate new technology seamlessly to streamline processes. Sojern, a data-driven travel marketing company, will also be speaking at the event on The Consumer Path to Purchase. This talk will cover how data science and machine learning can help companies understand their consumers’ intent better to gain interest, boost bookings and shift market share.
Apart from that, PTM also features its Digital Hub, a place to explore travel-related digital marketing solutions. Digital Hub paves the way for innovative technology to breakthrough in the travel and tourism industry. More than just connecting people and organisations in the travel industry, PTM strives to provide innovative insights and strategies to improve the business decisions of their members.
Attending an event at the Mahsuri International Exhibition Centre? The Smith Hotel is just a short 5-minute drive away from MIEC and Langkawi International Airport. Stay at a convenient boutique hotel away from the hustle and bustle of the city when you book The Smith House.